Okay, so we decided that having guest bloggers and doing interviews would be a really nice addition to our blog. Give our readers some variety along with our own posts about craft and tidbits about the industry, etc. So we each took a month to line up guest bloggers. Well, the month of March is mine, so I decided to hit up some of the loops I'm on to see if anyone wanted to take part.
Holy moly, people, be careful what you wish for.
Literally within minutes my email exploded with replies. Fabulous writers of all different stages in their careers and different genres as well replied. And not just writers, but people who have a certain skill or expertise they'd like to share. I was in awe. Don't worry, I not only booked March, but set up a bunch of interviews that I will be conducting on my own blog day (Tuesdays) so we all (me included) can learn a bunch of cool and interest tidbits. Gee...I think I'll call it Tuesdays Tidbits with Kari :-)
Anyway, this whole experience got me thinking about promotion. Selling in this industry is hard enough....staying sold and promoting yourself is even harder. I truly believe that's why so many many many people responded. Your publisher only does so much to promote your books. A lot is left up to the author. I'm beginning to see why guest blogging is so important. You not only reach the people who read that particular blog, but then those people might come over to your own blog, etc. This also helps the owners of the first blog. Every time they have a guest blogger, that person is going to mention that they are posting on this blog, and then their readers come over here, etc. Word of mouth is huge in this industry, and with the world wide web....it's free.
For me, the internet is a no-brainer. I have 6 unwritten books to finish with overlapping deadlines and I have 4 children! It's hard to find time or even afford to go to that many conferences, so I have to do what is easy, free and convenient for my life style. The internet is exactly that. I work hard to be on several loops, blog, do interviews, give workshops, etc. Even if all I'm doing is cheering on others for their success (when I'm not announcing my own :-), people are still seeing my name and appreciating my support. It might take a lot of careful scheduling because let's face it, having a book to promote is key and that's not going to happen if you spend all your time on the internet, but it is so worth it.
So tell me, what are your tips for promotion? What do you do to get your name out there? Or even what have you heard others do that worked for them?
Curious minds want to know!