Friday, June 4, 2010

Writing in today's market with guest, Karin Harlow


Please welcome my friend and very talented author, Karin Harlow who has a brand new RS Paranormal series from Pocket. She's gonna talk about the new series as well as writing in today's market. She doesn't hold back so ask her anything. You might even win a mug!! Here's her bio.

A full time writer, Karin spins dark tales of suspense, love and things that go bump in the night. Drawing from her life as a cop’s wife, her stories resonate with authority and reality. When Karin isn't writing, she enjoys traveling the California coast line with her husband and one or more of her four children or getting together in far off places with her writing buddies.

You can find Karin at www.KarinHarlow.com, www.facebook.com/KarinHarlow, www.Twitter.com/KarinHarlow

Book one in the highly anticipated L.O.S.T. series.
Pocket Star, Out now!

It’s Jax Cassidy’s first mission for L.O.S.T.—one that will give the former cop who went rogue a chance to prove herself. Her assignment: gain the trust of assassin Marcus Cross . . . eliminate him . . . then take down Marcus’s mentor, Joseph Lazarus, a man with a bold eye on the White House. But the woman who’s known by her team for being a femme fatale succumbs to passion, only to discover Cross’s deadly secret. He’s a vampire, and Joseph Lazarus is his creator.
Left for dead by his platoon in the violent hills of Afghanistan, special ops sniper Marcus Cross was given a second chance at life. His newly heightened skills make him the perfect killing machine, and as Lazarus's right hand man, he’s quickly rising to the top of his dark empire, purging enemies with speed and precision. Only when dangerous beauty Jax Cassidy is sent to bring him in does he begin to question Lazarus’s motives and his own actions. But when Jax’s life is threatened by the one thing that can destroy them both, Marcus must make a bitter choice—her death or his.


Karin* aka Harlow
www.karinharlow.com


Mysteries and Margaritas!


Thank you mysterious margarita drinking, Liz for inviting me to hang out with you and your fellow margaritajitas! I’m going to talk a little about the current state of the romance industry as it pertains to New York houses, and also talk about American Idol as it pertains to writers and getting published.

Let’s begin with American Idol. I’m a fan. I get it. I get it so much, I constantly look inward to make sure I’m not kidding myself.

We, the writers, are the contestants with stars in our eyes, waiting, hoping , praying to be the next one to land that oh-so-elusive New York contract! Let’s make it simple and just call a spade as spade, the New York houses are Simon. To many wanting to catch his eye and make him smile, we more often get that clipped British cut down we were not anticipating. He is the ultimate kill-joy. But to those who pay attention by watching previous shows, paying attention to the play lists and honing their craft, and who listen to what he says, he is the ultimate guru of what will work and what won’t.

Simon is commercial pop. Notice I said, commercial pop? So is romance. Commercial appeals to the masses. Pop is popular. Romance appeals to the largest percentage of mass market consumers and in that, is extremely popular. And within the broad romance spectrum there are many subgenres some of those subgenre spinning off to create all new genres. Some are trending, some not. One subgenre that is pretty much dead is chick-lit. At least the fluffy who-needs-a man-lets-go-buy-shoes-and-feel-better kind.

When chick-lit tanked many of those very talented authors slid over to paranormal, many made a seamless transition into YA right on the heels of the Harry Potter phenomenal, and others? They dove head first into women’s fiction. Survival in this business hinges on continuing to produce quality commercial pop fiction. Maybe those terms aren’t the precise terms, but for my purposes today they are, so don’t come at me with, “But isn’t commercial fiction blah blah blah.” Sure it is, but it’s also general reference to who the next American Idol is.

Which brings me to this years AI. Lee and Crystal were the two finalists. IMO, Crystal had more talent. But she was not what America, who were the ultimate judges, saw as commercially appealing. She had her appeal, but not to the masses, and so, I believe that is why Lee won. Don’t get me wrong, I think she has a great voice and will no doubt be successful, but she didn’t have that universal appeal Lee did.

Simon says things like, “That was karaoke.” An editor may say, “That just didn’t wow me.” Or “I’ve seen this same story a hundred times in the last month.” How many times do we hear Simon say, “That was forgettable.” Or “Make it your own. Own it!” “Show us who you are.” “Find what you do best and stick to it.” All the same things editors and agents and, hell, the reading public are saying. To thine own self be true is really true!

Does that mean you write something you don’t like? Nope, it means write a smart book. There are books of our hearts and books of our smarts. Sometimes the book of our heart must step aside for the book of our smarts to get us in a position where the book of our heart can have a place at Barnes and Noble.

But I digress. Let’s talk about talent. Ok, some folks when it comes to singing don’t have it. Never will. I’m one of those people. And frankly when I began to write I wrote like I sang. Like crap. But, I believe that talent is overrated when it comes to writing. I believe if you work hard, really, really, really hard, hone your craft, pay attention and come up with a high concept idea that you execute beautifully, an editor will jump through hoops to have your story. You can do it. I did. But without natural talent, it takes a monumental amount of work. You must first find your voice, and stay true to it. Then you must hone your storytelling skills. Some of us naturally do it better than others. I think I have innate storytelling ability. I think my voice, which was always there but I ignored, is strong and distinctive. The hardest part for me with the entire process was the writing. I still struggle with the writing. Not physically writing but the words! So I learned early to play to my strengths. Dialogue, passionate love scenes, high-octane action scenes. I learned to layer my characters. I learned to give them depth and dimension. I listened to Simon. I didn’t turn an arrogant back to him. I didn’t let my hurt feelings get in my way. I didn’t argue. I took the advice of those who knew far more than me and applied it.

It’s what you need to do, because guess what?

It doesn’t matter if you have a chick-lit civil war, time travel story. If it’s good? An editor will buy it. But it has to be good. Different. Fresh! It has to be one of those stories that as the editor sits back in her chair and yawns thinking she’s got another dud on her hands within the first page she is sitting up, her eyes racing across each page so that before she knows it, she’s calling your agent wanting to make an offer asap. It happens all of the time. Even in this sluggish uber competitive market.

So here’s what hot and what’s not. Small town sagas. Those feel good stories where the town is a character in of itself. Contemporary romance, not to be confused with romantic comedy. For what its worth, don’t use the term romantic comedy in a query letter. You’ll end up in the trash can next to the queries with chick-lit in them.

Vampires are still the hottest paranormal entity. Romantic suspense is holding steady but it really needs to be off the hook good to catch the eye of an editor. Same with paranormals. Regency set historicals are getting the biggest bite of the historical pie, but highland stories are still popular. Houses are holding onto their proven authors. They’re going with a sure thing as opposed to a maybe. Shelf space is crammed tight with authors who are selling, and the booksellers aren’t so keen on taking an unknown author and putting a book on the front table when they know they have proven list authors releasing the same day. Getting the edge these days is hard for mid-listers. Speaking of mid-listers, even the high-end ones who write fabulous books but for some reason or another they didn’t break, are being let go. It’s a travesty really. I know of several remarkable authors, multi-published with good solid numbers who aren’t getting picked up again.

Conversely, while it’s so tight and competitive out there, a fresh new face with a fabulous voice and story will get everyone excited. The door is there, you just need to decide how you’re going to got through it: Kicking it down or waiting for someone to open it for you (Like that is going to happen!).

Now that I have probably depressed you, get over it. Selling to New York is possible. It’s possible for all of us, I’m a perfect example. I started out like William Huang singing She Bangs! And now? I’m not Carrie Underwood but I made it to Hollywood!

Feel free to ask me any industry or writing related question and I’ll do my best to answer. If you ask a question, you’ll be entered to win a very cool custom L.O.S.T. latte mug!

Harlow

30 comments:

Bonnie Jean said...

I LOVE this interview - the way you related the writing industry to American Idol just made some things really "click" for me. Thank you!
My question is: HOW did you hone your craft, improve your writing, etc?
Don't enter me in the contest :D
Thanks again for sharing, Harlow!

Kari Lee Townsend said...

OMG that was fantastic Karin! I too love American Idol, and I really loved your last bit on: how will you go through the door...kicking it down or waiting for someone to open it for you? Awesome!!!

You hit the nail on the head with this post. IT really can happen. I landed two 3 book deals off just partials by paying attention and writing smart stories! My voice and writing were good, but I hadn't come up with a unique enough story they could use. Once i started paying attention and writing "smart" all that changed.

Only now that I've made it to Hollywood, how do I stay in Hollywood? What is the most important thing I can do to get and keep my name out there? My first book comes out in November so I am just now trying to figure out how best to spend my promotion dollars.

Cassy Pickard said...

Karin! Thanks so much for this. You've got me thinking about how I can take my current work and make it stand out even more. What were some of the challenges you faced finding "your voice?"

Donna Cummings said...

I like the American Idol analogy too. I think you're right about learning from what DIDN'T work for the judges. A lot of valuable information there.

Also, I agree that if you write a kick-ass book, there's a market for it, even in the so-called "dead" (or undead!) genres.

Your book sounds great -- can't wait to read it!

Katt said...

Fabulous words of wisdom! Thanks for sharing.

I love the American Idol comparison as it makes so much sense. I think I'm like one of those 3rd time triers who took the advice and developed my voice.

Now if I can just choose the right song and get my foot on that door...
cheers!K.

Terri said...

I don't watch AI, but I know who Simon is! Your advice is good. I think writers need to recognize their strengths and weaknesses and realize that just because they've typed "the end" the ms may not be finished and/or marketable. Pure talent is not enough. Like anything else, it takes committment, study and practice to learn the trade.
I'm in love with the hero on your cover! Hot and hunky!

Lindsay said...

Karin,
Great interview.
Like Terri I don't watch American Idol so when I saw the initials 'AI' my fitst thought was Artificial Intelligence.
What you did give was excellent advise on not only getting to the top but staying there-learn, write, move forward. If we didn't know it was a tough business going in we sure learned it was really fast.

Mary Martinez said...

Harlow! Wonderful blog. Thanks for inviting her to our M&M blog. Great information, I'm going to go back to this when I'm depressed. It can happen.

I love Simon, he's always on the money. I agree about Idol too.

Thanks again for joining us!

Lindsay said...

Karin,
Reading over the blurb for the LOST series I'm interested in reading them. Especially since Marcus is spec. ops and a sniper to boot.
Guess I'm getting the first in the series this weekend.

Harlow said...

Hi, Bonnie, thanks for popping in! How to hone your craft? Write, write and write some more! If you dabble you'll get dabbling results. If you want in the game you need to train for it. That means writing, and reading. Having a crit partner who is ahead of you writingwise is a great tool, for you. Maybe not for her. But you need to keep raising the bar on yourself.

Harlow said...

Kari congrats on two, 3 book deals! Fab in this crazy market!

How to stay in Hollywood? Write the best damn books you can. That is really all we have control of. Write damn good books, make your editor so excited she gets everyone else excited and wants to put you on top of that lovely co op list. And you always want that sales team pimping you hard.

FYIW, just because a publisher offers co op $ on a book doesn't mean the booksellers have to take it.

Harlow said...

Hi, Cassy, glad the post got you thinking! Finding my voice really wasn't the issue, my issue was trying to sing like the pop divas. It did not work. It was so 'karaoke'. Can you just hear Simon saying that? It wasn't until I said screw the rules, screw everyone else, and just allowed myself to write like Karin that my true voice emerged. I hadn't given it enough credit. It was good. Once I let it out, I began to hone it, and well, it sold.

Harlow said...

Donna, it's amazing just how much we can learn from AI, if we pay attention, and hear what the judges are saying? How many time shave we watched contestants shake their heads and not want to hear what Simon say? "Off you go!"

Harlow said...

Katt, you are on the right track! You have the pipes now finding the right song and arrangement to make them shine is what will snag an editor. Good luck!

Harlow said...

Terri, right on! Commitment is paramount to success. I love the dude on my cover too! He is so Marcus!

Harlow said...

Lindsay *is* there a show called Artificial Intelligence?

Harlow said...

Mary, depression seems to be a by product of this business. It happens to the best of us. So much is just out of our control. Really, all we can do is write the best book we can. At the end of the day that is all we have control of. Hang in there, baby!

Harlow said...

Lindsay, thank you!

I love ENEMY LOVER! Please, do pick up a copy. I promise you won't be disappointed!

Lindsay said...

No there's no show by that name but years ago there was a movie by that name.

Donnell said...

Perfect analogy, Ms. Harlow. Thanks for telling it like it is. Your book with the greatest cover on earth is sitting on my nightstand. I hate to open it because I'm too busy drooling, but I will, this weekend after life stops intruding.

Great blog: Mysteries and Margaritas, for some reason I'm always thirsty after I drop by ;)

Edie Ramer said...

Great blog! Love the comparison to AI. You just reinforced everything that I've thought. I think you are very smart, and your voice is awesome in ENEMY LOVER. You chose a plot and characters that suits your strengths and is what you love to write. All of that makes it the best book for you.

For my next book, I'm going to keep everything you said in mind.

Harlow said...

Hey, Donnell, thanks for stopping by. Like Simon I don't pull any punches. ;)
ENEMY LOVER does have the best cover, doesn't it? A 10 on the lickablity scale!

Harlow said...

Thanks, Edie! For everything!!! What are you starting next?

Cassy Pickard said...

Everyone! Thanks so much for joining us today. Isn't it great to have Karin with us? I guess I should watch American Idol (I confess I've never seen it and never saw a Seinfeld episode--should I admit this??), but I do get the comparison. I love the points you've all made. Now, to looking at what I'm writing and trying to make it better. Thank you!!

Mary Marvella said...

Karin always tells it like it is. Thanks, girl. (You should hear what another Karin says about you! Are you enemies?)

Harlow said...

Cassy, I've never watched a Seinfeld episode either! Well not an entire one. :)

Harlow said...

Hey, Mary! You are most welcome. And if you're speaking about the Karin who I *think* you're talking about, let's just say, she and I are--freinamies...

Zina said...

Karin,
You are so deep woman and although I do not watch AI I was thinking DWTS which I do like and you have to listen to those judges and you're right the editer is that judge. How did you decide on your genre for Enemy Lover? By watching the market or was the story in you wanting to get out. BTW I'm taking with me this weekend to start while sitting on a plane.
Zina

Jody said...

Damn. There's no such thing in me as a 'smart' story, only a 'heart' story.

I hate AI because it stands for everything I despise...what's 'popular' and not necessarily what's really 'good.'

I'm totally screwed!

:)

For the record, I quite like Simon, though. He may not always put things diplomatically, but there ain't nuthin' wrong with his hearing....

Liz Lipperman said...

I'm back from Alaska. Looks like Harlow did a great job of fielding the comments.

Thanks, Karin, for a wonderful view from within. You're the bomb!