Monday, April 18, 2011

Cassy's Corner-- Multi-published Writer, Toni Andrews

Today we have the honor of the multi-published author Toni Andrews guest blogging on Mysteries and Margaritas. Please join us in welcoming her. If you tease her a bit, I'm sure she'll tell you more about herself and the path she's taken along her writing career.


So, You Want to Be a Writer...Toni Andrews

Before I decided to become a writer, I was a Business Analyst. This is a job title that, when you say it aloud, causes the listener’s eyes to glaze over. It’s just so...vague.

Actually we Business Analysts like that our job title is vague. It’s one of the things that allows us to charge those exorbitant rates. But the truth is, what a Business Analyst does can be distilled down to a single sentence: We figure out how to get there from here.

I knew nothing about 1) how to write a book or 2) how to get a book published when, one fateful day, I just decided to become a novelist. Just under two years later, I had a three-book deal with a major publisher.

This was because I didn’t just wander into a new career hoping that it would somehow work out. I was a business analyst. I knew where here was. I knew where there was. Without even thinking about it, I started off by trying to figure out the straightest line between those two points.

As the President of a fair-sized writer’s group, I’m often asked for advice on how others can get there from here. Since I always advise the same seven things, I figured it was time to put them to paper. So, here they are: A Former Business Analyst’s 7 Pieces of Advice on How to Become a Published Author.

  1. Have a plan, and write it down.

Whether you just want something with an ISBN you can show to your grandchildren some day, or intend to overtake J.K. Rowling on the charts, you need to have a written plan. Don’t worry if you don’t know all the steps yet--you can adjust as you go.

Here’s a hint: Some of the items on this list may become your initial steps!

  1. Join your local professional writers’ organization.

For any kind of fiction, not just romance, I recommend finding your local chapter of Romance Writers of America. When I went to my very first meeting, I sat down in a random chair and found I was sitting next to a New York Times best selling author! This is what a business analyst refers to as finding a “Subject Matter Expert.” If RWA isn’t for you, there are many other groups--do an online search for writers’ organizations and join more than one!

  1. Write a great book.

This may seem so obvious that it doesn’t need to be on the list but, as a former business analyst, I am compelled to start with the big picture.

I know you’re thinking “Of course, my book is good.” But, who says so?

News flash: Your mother, sibling, best friend and significant other may not be the most objective critics. This leads to the next couple of items...

  1. Form a critique group.

I don’t mean one of those mutual admiration society groups, where everyone goes to be stroked (you know the ones I mean). I suggest a small, tight-knit group of 3 to 5 people, who are all serious about getting their work published and are all-willing to give and receive tough, honest, constructive criticism. Make sure there are rules and guidelines, and that you have a way of “auditioning” new members before they become a permanent part of the group.

If you’d like to see a sample set of critique group guidelines, email me at toni@toniandrews.com and I’ll send you the rules that my personal critique group uses.

  1. Enter contests.

Many local chapters of those writers groups you’re about to join (because you were paying attention to Item #2) have contests. If your work isn’t ready for submission, you’ll get excellent feedback from the first round of judges. If your submission scores well enough to make it to the final round, it will probably be given to an editor or an agent to rank. If they like it, they might ask to see the manuscript. I made my first sale to an editor who had read the first chapter in a contest.

  1. Go to conferences.

Writers groups sponsor both local and national conferences. Depending on your budget, attend as many as you can.

These conferences have major benefits, including:

  • You will have the opportunity to network in a casual setting with published authors and industry professionals (I met my agent at the bar at a conference).
  • You can attend workshops and panels that will give you more information about writing and the publishing industry in forty-five minutes than you would learn in a university semester.
  • You can schedule a “pitch session,” where you actually get to sit down in front of an editor or agent for ten minutes and pitch your novel. This beats the HECK out of sending your manuscript to a slush pile.

And, speaking of slush piles....

  1. Get an agent.

Publishers receive hundreds, if not thousands, of unsolicited manuscripts every week. Even if their website says that they accept un-agented submissions, it’s just not possible for them to get around to all of those manuscripts. So, they are forced to rely on the recommendations of reputable agents.

For the many, many other questions you probably still have, I refer you again to Item #2. I have found writers to be very generous with their time, encouragement and advice. Also, I find it enjoyable to hang around with others who, like me, write down what the voices in their head are saying instead of taking medication to get them to shut up!

Best of luck with your writing career....

Toni

www.ToniAndrews.com

12 comments:

Kari Lee Townsend said...

Hi, Tony, great to have you here.

You offer some fabulous advice with this post. This business is insane. We have to do all we can to break in and "stay" in :-)

Good luck everyone!

Cassy Pickard said...

Toni: Thanks so much for being here. We love your words of wisdom and of experience.

Anyone out there want to add to Toni's list of "must do?" We can really go to town with this!

PJ Sharon said...

It's always great to hear your story and get a reminder on all that good advice.Thanks Toni.

Marian L said...

Great advice Toni. I find it is just as hard to get an agent as it is a publisher, what advice do you have in order to find a good one? Thanks, Marian

Toni Lea Andrews said...

Marian, the trick is to target the right agent at the right time. I didn't get my agent because I had the most fabulous book (Okay, not JUST because I had the most fabulous book) but because of timing.

Mine was the first book in an Urban Fantasy series with a strong female heroine. My agent had just sold the first book in another Urban Fantasy series with a strong female heroine at auction for six figures!

Several publishers had bid on the series, but only one had won. That meant that she had several editors she could call THAT DAY and say, "I have something else you might want to look at."

I subscribed to Publisher's Marketplace and made note of all sales in my genre. I also read all the editor/agent blogs, so I knew which agents were selling Urban Fantasy, so I concentrated on them. I had the resources to travel so, when I saw that my target agents were attending conferences, I went to those conferences and made sure to meet them.

Barbie Jo Mahoney said...

Great post Toni! I've often heard a writer should have business plan. I've actually started one several times, but I think I was trying to be too specific - where I think I need to be vague.

I agree that finding the right agent and publisher is all about timing. Doing your homework and timing! As I write this, I have a couple works out there that I'm praying have "hit" at the right time!

Toni Lea Andrews said...

Barbie, rather than thinking in terms of how vague or how specific, think about milestones. Trying to do the whole plan all at once can be daunting, but think about the next milestone you need to achieve, and make a plan just for that.

Barbie Jo Mahoney said...

thanks Toni. I think I will tackle it that way. I have a tendency to "overthink" things. And I believe I was really trying to look too far out and be too specific.

one milestone at a time! But I definitely need to be thinking ahead. It keeps the motivation going.

Anita Clenney said...

Thanks for joining us Toni. Great advice, and it obviously worked for you. This is a case of working smart. Fantastic post.

Cassy Pickard said...

Toni: I think you've hit a chord with a number of folks. It's so difficult to put it all together: book, agent, next book, next book, next book and so on. Your comments are very helpful.

Liz Lipperman said...

Toni, great words of advice. You are right on the money about critique partners. Not everyone critiques the same. Some people only want to know if there are any typos, some only care if pacing is on target. Personally, my critique partner and I line edit each chapter and keep each other honest. Our favorite expression is WTF???

Thanks for joining us today at M & M.

Christine Bunt said...

I wish I had known this years ago. I would be published by now.