Wednesday, September 21, 2011

Kari's Kave: QR code...what the heck is that?

Okay, so I'm always looking for the latest and greatest. I came across this post and was so excited. This is the coolest thing I've seen in a long time.

It's called a QR code. (Quick Response code)

It looks like a small square bar code and basically has a link to whatever you want (your website, the page to buy your book, etc) embedded within it. You put it on your bookmarks, business cards, T-shirt, flyer, etc. Anything at all. People with cell phones (ahem...basically everyone) can download an app. Then when they use their camera phones, it will take them directly to whatever link you attach it to immediately. A link to buy your book, a link to your website, etc.

Here is the link to Robin Sullivan's blog. She knows a ton about marketing and publicity. Her blog is worth following for sure.

And then you might be wondering how to create these codes. It's not that hard. Here is another link that will take you to a site for generating QR codes.

Here's another site for generating QR codes

Here's a great article for finding QR code reading devices for your camera phones

Well, that's about it for now. Anyone else find anything new and really cool out there? Inquiring minds want to know :-)

PS...I am giving a book signing at the Barnes and Noble in Dewitt New York on Erie Blvd. from 7 to 9 pm tonight! I will be reading an excerpt from Tempest in the Tea Leaves and then giving a tea leaf reading demonstration by reading our very own Barbie Jo's tea leaves. Followed by a short Q&A and then signing books. Anyone in the area, stop by. Everyone else...wish me luck!


Kari Lee Townsend said...

Okay, I did the links so they would work when you click on them....only it's not working. So I just put them in bold so you can copy them. They are ALL worth checking out. I think this is just the coolest thing and am going to add a code to my business cards that shoots people straight to my website :-)

Oooh and I want to make a new M&M totebag and I thiink I'll put a code on that too, so when people take a pic of my bag it will shoot them straight here!

This is fun :-)

Liz Lipperman said...

Awesomely cool, Kari. I can't wait to try it. And good luck with your book signing tonight.

I should be getting my books any day now, and I'm so excited. Sorry, I don't have any cool tricks to talk about. I rely on the techies out there to teach me. I'm learning so much from Brent Taylor, teenager extraordinaire and assistant at Book Cents.

Lindsay said...

Morning Kari, I've started to see the QR codes more and more these day than say 9 months ago. The nice thing with them is how easy it is to create ones own QR code.
Good luck with the reading and signing tonight.

Kari Lee Townsend said...

I know, Liz! Brent is amazing. He is really going to be something special when he grows up :-)

Kari Lee Townsend said...

Thanks Lindsay. I can't wait for tonight. Poor Barbie....what I put her through with the tea leaves! Eeek, but so damn funny.

Anita Clenney said...

I'm so dorky I totally forgot to comment today. Okay, this QR code stuff is amazing. I went to one of the sites and typed in my url and it popped up with a code. So cool. I saw this on one of those detective shows. They used it to solve a crime.

Kari Lee Townsend said...

I know, it's amazing. So I did one for my freelance editorial services and put it on my business cards. If people scan it with their phone, it will take them directly to my price page on my website. Then I am doing another one for my bookmarks that will take them directly to my book page. It's so cool! I want to make a new totebag for mysteries and margaritas and put a QR code and our picture on the bag so then if people scan it at conferences, it will take them directly to this blog!

Fatima said...

Thanks for the info about QR code.

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