Okay, so I'm always looking for the latest and greatest. I came across this post and was so excited. This is the coolest thing I've seen in a long time.
It's called a QR code. (Quick Response code)
It looks like a small square bar code and basically has a link to whatever you want (your website, the page to buy your book, etc) embedded within it. You put it on your bookmarks, business cards, T-shirt, flyer, etc. Anything at all. People with cell phones (ahem...basically everyone) can download an app. Then when they use their camera phones, it will take them directly to whatever link you attach it to immediately. A link to buy your book, a link to your website, etc.
Here is the link to Robin Sullivan's blog. She knows a ton about marketing and publicity. Her blog is worth following for sure.
And then you might be wondering how to create these codes. It's not that hard. Here is another link that will take you to a site for generating QR codes.
Here's another site for generating QR codes
Here's a great article for finding QR code reading devices for your camera phones
Well, that's about it for now. Anyone else find anything new and really cool out there? Inquiring minds want to know :-)
PS...I am giving a book signing at the Barnes and Noble in Dewitt New York on Erie Blvd. from 7 to 9 pm tonight! I will be reading an excerpt from Tempest in the Tea Leaves and then giving a tea leaf reading demonstration by reading our very own Barbie Jo's tea leaves. Followed by a short Q&A and then signing books. Anyone in the area, stop by. Everyone else...wish me luck!