Monday, June 18, 2012
Liz’s Lair: Gearing up for a Blog Tour—Or Not
Fifteen days and counting down until BEEF STOLEN-OFF releases. You would think that since I’ve known this for –well, forever—that I would be better organized with the promo that I’ll have to do. Last October, when LIVER LET DIE debuted, I had completely filled six weeks with a blog tour, several signings, and lots of contests and Facebook announcements. I was exhausted by the time I was finished, and I vowed never to do that again.
Apparently, publishing books is like childbirth—you forget how bad it really was until you’re smack in the middle of it again. I was all geared up to send out pleas for friends to have me on their blogs when I realized I have not budgeted much time in July for that.
I have 6 sisters/nieces coming down for a week the first week in July—actually the day of BSO’s release, and I am going on a family vacation with kids and grandkids for a week in the middle of July. I was getting all freaked out about this since I knew there was no way I could fit in a grueling blog tour like I did in October.
Then I read an interesting blog. Although it’s about the top self published authors who earn the most money, I found one very interesting point among the ten points listed that I swear was like heaven speaking to me and answering my prayers. (Thank you, St. Jude.) Here it is:
The Top Earners group spent more time writing than they did marketing, and those in the group who spent the least time marketing were making the most money. Out of all respondents, those who spent the most time marketing earned the least.
Are you kidding me? Go back and read it again. And again if you’re like me and have a hard time believing it. Is the guy really saying that if I spend more time writing and less time with blog tours, signing, etc, I will be more successful?
Damn! I think that’s exactly what he’s saying. And you know what? The more I think about it, the more I realize he’s right. What good does it do for you to hook a reader with a cutesy blog or a FaceBook blitz or even your fantastic writing style if there isn’t another book for him/her to read afterwards. Let’s face it, in this day and age of self publishing there are a lot of choices out there for readers. Are they going to remember your name nine months later, or however long it takes to get another book out there? Maybe—maybe not, but for now, I’m going to give it a try.
I have three books under contract, only one of which is written. Cozy readers would love a book every month from the authors—that’s how crazy they are about the fast, entertaining genre. I need to quit worrying so much about how my books will sell and just write new ones to go with the ones out there. As a reader myself, if I find an author whose voice I love, I immediately look to see what else they have that I can read.
So, for any of you who are wondering why I’m not contacting you to ask for time on your blog, that’s why. I already have about ten set up, and that’s plenty. I am going to put my butt in the chair and write. Let me repeat that. I am going to put…well, you get the picture.
I love that cartoon!
I’m curious what you all think about this. How important do you think it is for an author to devote so much time to marketing nowadays? And do you think it might be different for a debut than a multi-pubbed? Come on. I want to know. And I’m so curious that I’m going to send some lucky commenter an ARC of BEEF STOLEN-OFF. Bring it on.
Oh, and here’s the link to the entire article I talked about. It’s pretty interesting.