Today it is an honor to
welcome S.G. Redling. Sheila is a wonderful author with a new book out that's
rising to the top of the charts. Flowertown
is scary, funny and a very human story. If you know Sheila, you'll hear her
true voice loudly and clearly. I can picture her reading each page to me as I
zipped though.
Sheila and I belong to a
great group of writers who have met for the last two years in Matera, Italy to
brainstorm our work. This is also the spot of the Women's Fiction Festival, a
conference I also have attended twice. It's a fantastic venue and always has an
incredible line-up for the program.
I do need to warn you,
dear readers, that Sheila is one of the funniest and irreverent people I know.
All the more reason I love her. I asked Sheila for a short bio. And, her
response:
Sheila: How
can I beat an introduction like that? And seriously, is there anything more
cringe-inducing than writing your own bio? I wanted to post mine as "An
optimistic hillbilly with a foul mouth and a Viking liver" but
my publisher didn't go for it. So, let's just say a Georgetown University
graduate and proud West Virginian. (It's kind of the same thing.)
Cassy:
Sheila, you have had a long career in radio. Granted that took communicating in
a careful and considered manner. Just like writing. But the translation of your
stories from the spoken word to the written one is, well, a transition. First,
why? What drew you to the keyboard from the microphone? I'll ask the next
question in a moment.
Sheila:
I think my years in morning radio gave me an advantage in the transition to
writing. An important skill I honed was a keen ear for
speech. Often you only had ten to fifteen seconds to determine
if a caller was going to be funny, boring or crazy and adjust accordingly.
The ability to pick up unique tags and clues in the spoken word has been a real
asset to my writing. Also, you learn quickly the skill of keeping the ball
rolling - no dead air allowed! - so those inevitable lulls when writing a story
don't frighten me too much. I just keep on talking (on the keyboard, of
course.) And finally and probably most importantly, radio helped me become very
well versed in poverty - an incredibly important skill for anyone trying to
make a living as a writer. Ramen noodles, anyone?
Cassy:
The second part of the question is: Why writing? And why the genre you write?
Sheila:
Writing and radio really aren't that different in a lot of ways. For one thing,
you can do both in your pajamas. (When my guidance counselor asked me what
color my parachute was, I said 'flannel.') But all kidding aside, both are
about communicating, connecting with people and drawing them in. A big part of
radio is actually listening and oddly the same is true with writing. You need
to listen to your characters, listen to their world, and somehow convey
that scene to the strangers reading your story. You need to make everyone -
characters and readers - feel like they know each other, like you're somehow
the host of this surreal imaginary party that you hope everyone wants to
attend.
Cassy:
Tell us about Flowertown. It's a
pretty rough story in spots. I'm talking about the plot--not your writing
style! How did you visualize this tale? Can you give us a quick synopsis so
folks understand the depth of this plot?
Sheila:
Some people have been surprised that my writing tends to be on the darker side.
As I said, I'm an optimist and I love to laugh and generally have a very high
opinion of people. But I am fascinated by what compels people, what frightens
them, what makes them fight and what makes them forgive. In Flowertown, the main character, Ellie,
has lost everything. By horrible chance, she happened to be in rural Iowa when
an experimental pesticide was spilled. Seven years later, she's still
quarantined, still contaminated, and still fighting an ever-simmering rage.
There seems to be no hope, no escape, no relief from the tedium of containment.
The story is rough. The
idea of chemical contamination scares me deeply. I grew up down river from
Chemical Valley in WV, a stretch of land crowded with the world's chemical
heavy-hitters and I don't have a great deal of faith in corporate
oversight. (We'll just leave it at that.) Ellie is slovenly, sarcastic,
and foul mouthed but let's face it - she's contaminated and trapped in a
quarantine zone with no hope of release. She's going to be a little grumpy. She
doesn't think she's brave; she's no superhero. She's just human and
circumstances beyond her control force her to dig deep to decide what she's
willing to fight for. Who hasn't felt trapped at some point in their life? Who
hasn't felt that crispy feeling of burnout? In Flowertown, I take those emotions to an extreme. (And for the
record, I have never bashed anyone over the head with a two-by-four although I
have been sorely tempted.)
Cassy:
As I said, your voice is strong in your writing. Having spent a few hours (ha!)
with you and heard you critique others’ work, I hear you so clearly in your
writing. That’s a gift.
Cassy: You
have gone to the top of the charts with Flowertown.
Kudos and handclapping from this end! What strategies have you used for
marketing? There is so much buzz about social media, personal attention to
appearances, book signings, and the list goes on. Your thoughts on how to do it
right?
Sheila:
Believe me, if I had any idea what I did right, I would tell you. This entire
experience has been a whirlwind of surprises. You and I and the rest of the
Matera Brainstormers have gone around and around discussing the pros and cons
of social media. If I had to declare a verdict right now, I'd say 'do what you
enjoy.' We've all seen people grinding it out on Facebook and Twitter and
blogs, half-heartedly throwing themselves onto the world. It's awkward at best,
more often embarrassing and annoying. I happen to love Facebook and Twitter
and, God help me, Pinterest is sucking me in. But I decided early on to be on
these sites as myself, not as a product to be sold. I've made connections with
people and groups with whom I share interests. I'm a fan of the projects I follow.
I interact with enthusiasm and most people have responded accordingly. In
this aspect too, radio has been a huge learning tool. People are smart.
People are clever and observant and they can sense insincerity from a mile
away. If I tried to pull off a blog like M&M (of which I am a HUGE
fan!) it would sink like a stone.
That said, I'm also lucky
enough to be published with Thomas & Mercer, a division of Amazon
Publishing, and they sort of have the hang of this marketing thing. So you'll
understand if I don't take too much credit for this!
Cassy: You
have another book nearly finished. Spill, girl. Are you willing to tell us the
general plot? Title (I happen to know it but won't say until you do)? Release
date?
Sheila:
I'm just putting the finishing polish on a new sci-fi novel that has taken me
places I've never been as a writer. You asked earlier, why writing? At this
point in a project, when you've really stretched yourself and pushed yourself
and felt that unbelievable charge of being plugged into that universal groove
of creativity, you can't imagine ever doing anything else but writing. The
working title is THRUM. The last time you heard about it, Cassy, was in Italy
when we were brainstorming, remember? I think my description went
something like "It's, um, these people...and space...and then they
talk...and stuff..." Happily, it's come along quite a bit since
then. Without giving too much away, it's about two very different branches of
humanity who meet before either side is prepared for contact. It's
less a story about science, more about humanity and language and how we reach
out to each other. I'm in that post-first-draft-mushy-love stage of
writing and I have to resist the urge to actually cuddle the pages to me when I
sleep. No date set yet for release but I'll keep you posted!
Cassy:
Having colleagues who really understand the business is so critical. Would you
like to put a plug in for the wonderful agent we both know so well?
Sheila:
There is absolutely no substitute for a solid support system. I'm lucky enough
to have as my agent the human tsunami who is Christine Witthohn. She's a
tireless cheerleader, whip-cracker and workaholic and, ahem, a fellow West
Virginian! She's the one who gave me my favorite piece of advice back when I
was making the rookie mistake of trying to write to please the market rather
than myself. "Sheila, do what you do best. Kill people." (I'm
assuming she meant on the page.) This is a tough industry. It's important that
writers surround themselves with supportive but honest people. The eve of
submitting your manuscript is no time to count on someone who's going to blow
smoke up your skirt.
Cassy:
I totally agree about Christine. I can’t think of anyone more encouraging,
supportive, and serious about getting her writers out there. Christine also is
a leader in our Matera Brainstorming sessions. She adds a huge component to the
discussions, both on industry and on book content.
Cassy:
Okay, I've asked a few questions. But, I now open the forum to you. Imagine a
brand new writer, someone who wishes to get a product out the door. Could you
list three or four things (knowing you, Sheila, I shouldn't put a number on
that) that would be helpful to someone who wants to make writing a full-time
job?
Sheila:
Ah, the freeform advice segment! You know what? I'll assume M&M readers are
well aware of the most basic and hard core tenets of writing. Read a lot, write
a lot, discipline, etc. We've all got the craft books. Here are some other bits
of advice. To quote the great Dorothy Parker "Four be the things I am
wiser to know."
1. Write what you would
want to read. If you have a secret but overwhelming desire to write about
cape-wearing chipmunks who fight crime, write it. Write it as well as you can.
Write a story that you would run through fire to read. If you love to love,
write romance. Everyone tells writers to study their genre and learn its rules
but don't let those rules cripple you. Let the story thrill you. Believe me, if
you're bored writing it, the audience will be bored reading it.
2. Finish! I am a firm
believer that you learn more from finishing one craptastic manuscript than you
do starting and not finishing a thousand masterpieces. On my favorite TV show,
Supernatural, a writer character says "Endings are hard. Any chapped ass
monkey with a keyboard can poop out a beginning but endings are hard."
Truer words were never spoken. Endings are hard but they're worth it
and I don't believe anything separates writers from wanna-be's more than this.
3. Don't just let writers
read your stuff. My first readers are my book club, the terrifying and
intimidating Book Thugs. These women are voracious readers and, shall we say,
exceptionally candid. They're not interested in technical details. They don't
want to know about the process. They demand solid storytelling. It's
tempting as a beginning writer to crave the empathy of other writers but what
often happens is writers inflict their own style and process on each other and
the results can be mediocre. Originality can be lost. Readers may not be able
to explain why your middle is saggy or that your story arc is vague but they
can tell you what worked for them and what didn't. After all, you're writing
for readers, not grades. And finally...
4. Go there. Go further in
your story than you ever dreamed. If you imagine a building blowing up in
Chapter Ten, blow that puppy in Chapter One. Write at the very, very top of
your game. I don't mean write fancy or complicated or overblown but be daring
in your writing. Scare yourself with how hard you're going to have to dig to
get to that thing that makes your story unique. I've yet to finish a manuscript
that didn't cause at least one significant crisis of confidence halfway
through. You only get better when you push yourself. Like I said, this is a
tough business. Why not go too far? Exceed your expectations. Blow the walls
off your story. Write like your life depends upon it because, as far as I know,
once you've touched that place where the story lives, where worlds erupt from
your fingertips, it kind of does.
Oh, and one more thing,
never never never try to write without chocolate. You're just setting yourself
up for failure.
Cassy:
Sheila, as always, I love spending time with you. Folks, you’d be never
disappointed by checking in with her at www.SGRedling.com
or on Twitter and Facebook as SGRedling.
On another note, Blogger
has been fighting me about posting photos. Sheila generously sent me shots of
book covers. My ineptitude or whatever has not let me post them here. I will
try again. So there could be an additional posting today. BUT, if it doesn’t
happen, you can find Sheila’s work on Amazon.